The distribution of an online press release can bring many opportunities for a successful charity campaign: for instance, the press release can help you draw attention to your cause;  bring additional traffic to your website; attract the attention of potential participants and prospective donors.

If you want to effectively market your charity event online, to reach a wider audience and meet your fundraising goals, here’s how you can prepare your press release for distribution and publishing.

Before you can start drafting your press release, you might want to determine very clearly your target audience. You might not be picky about where contributions come from, however, your charity event doesn’t have to attract all groups of individuals.

Here are some other suggestions on how you can prepare and write a press release that can successfully raise consciousness and money for charity.

Your Press Release should include the following information:

• Catchy headline
• Details about the organizer:
  • organization name
  • niche, founder
  • product/ service that it provides
  • year founded
• Name of the event/ charity campaign
• Top highlights of the event
• Details about the specific use of the revenue, process for donating, and the amount of each sale that goes to charity
• Details about the beneficiaries, people helped
• Quote from organizer, sponsor, beneficiaries
• Relevant image, organization logo (recommended)
• Your website URL
• Dateline
• Boilerplate – About the organizer (contact person, organization, address, phone)

– SAMPLE –

For the purposes of this article, we imagined our own charity campaign. Here’s how our press release would have read if we were to realize it. Use it as an example of how you can organize the information that you want to share.