If you’ve been looking for fundraising letters, look no further! We’ve got six of the most common fundraising letters that nonprofits should be sending out to their donors.
Here’s what we’ll be going over:
- Donation Request Letters
- Church Fundraising Letters
- Individual Fundraising Letters
- Matching Gift Fundraising Letters
- Sponsorship Letters
- Donor Thank-You Letters
Tools we mention to support fundraising letter campaigns:
The power of direct mail fundraising is often underestimated. However, with the right tools and tips, physical fundraising letters can be extremely effective for bringing in increased revenue. Let’s jump right in!
1. Donation Request Letters
What are donation request letters?
They can be sent on their own or included in a welcome packet that contains pamphlets, booklets, and additional information. Typically, an effective donation request letter will include a summary of the issue you’re addressing with the donations along with a specific call to action. This way, recipients can better understand the urgency behind the donation request and, hopefully, choose to partake in the campaign.
When should you use them?
Your nonprofit can use donation request letters at any time of the year! However, they are particularly effective toward the end of the calendar year when donors are determining their pre-tax season finances. People also tend to be more charitable in November and December, which means that your donation request letter has a better chance of encouraging a donation.
You can send out donation request letters to any of your donors, but these types of communications are better received by older generations. While millennials respond to digital donation appeals, the baby boomer generation overwhelmingly prefers direct mail.